Creative

Producing winning creative takes more than pretty pictures. At The Borenstein Group, we know how to uncover the niche needs of a target market, determine the essence of your brand’s unique sales proposition, and craft these into "the big idea." Read more

Strategic

We know how to quickly connect strategic discoveries to form actionable messaging, social media, thought leadership, public relations and events that produce scalable results. Read more

Accountable

If you’re not keeping score, how do you know if you’re winning? We know how to connect technology, messaging, and strategy into a powerful and measurable execution with the KPIs and analytics to help you achieve a higher measure of your success. Read more

Let’s Make Creativity a Science

Contact Us!

  • Earn New Business

    CTSI - Borenstein designs engaging and interactive user experience as part of website revamp for technology solutions provider CTSI. The outcome: heightened interactivity draws in new customers, new business, and new opportunities.

  • Dominate the Competition

    TCOM - Borenstein integrated branding strategy uses web, video and digital marketing to help TCOM achieve new heights of success in the defense-aerospace sector. Tactics include an interactive website, compelling capabilities videos and ongoing PR.

  • Expand to New Markets

    Supreme Group - Borenstein empowers global supply chain solutions provider Supreme Group to expand beyond defense sector to earn new business in oil and gas and mining industries. Integrated branding strategy includes web design, marketing collateral and brand guidelines.

Blog

  • Top Ten Toxic Traits that Cause Websites to Fail

    Posted April 15th, 2013 by Brian Tillman with No Comments

    For Small and Midsize Businesses (SMBs) in the B2B and B2G market, the web is an indispensible tool. An engaging SMB website with meaningful content is a virtual storefront to the world, representing the brand to the broadest possible audience. According to a new study from vSplash and BIA/Kelsey that ...

  • How Not to Launch a Technology Brand

    Posted February 10th, 2013 by Gal Borenstein with No Comments

    Buy.com is now Rakuten.com. From a strategic branding perspective, this brand roll-out is an enormous flop. As an avid customer of Buy.com, the original brand stood out as a user-friendly, warm and viable alternative to amazon.com for electronics.
    Instead, the name change to its Japanese holdings corporate, Rakuten, comes with no humanizing brand story to explains ...

  • This Year’s Top Trends and Tips for B2B Content Marketing

    Posted January 30th, 2013 by Brian Tillman with No Comments

    Content marketers in the B2B space know that the game is always changing. First, it was all about the blog, then Facebook ruled. Now, case studies and video content are each surging in popularity and importance. Recently, MarketingProfs along with the Content Marketing Institute released a fascinating study of “The ...

  • Better Inbound Marketing Results: How to Fish for Leads in 2013

    Posted January 29th, 2013 by Brian Tillman with No Comments

     
    In the sea of small business, the fish are hungry. Getting them to bite is easy with the right bait. Check out this new Borenstein infographic to learn more about the sea of digital inbound marketing, and a catch a few great tips on how to generate leads using digital ...

  • New Year’s Resolution: Top 5 Marketing Blunders to Avoid in 2013

    Posted January 8th, 2013 by Brian Tillman with No Comments

    The new year has arrived, and with it comes a host of new challenges to marketers in the B2B and B2G space. But hey, it’s also a time to celebrate, to toss off the auld and welcome in the new. And yes, it’s time to make the annual New Year’s ...

Borenstein TV

  • Gal Borenstein, CEO Featured on CNN

  • Gal Borenstein, CEO on Fox Business News

  • TCI Uses Social Media Outreach

  • U.S. Navy Promotes Common Access Card

  • DISA Uses Multimedia to Communicate IT Policy