iGOV: Marcom
Marketing Challenge:
iGov needed to devise and execute a strategic marketing launch for its Asset Information Management Division, which markets ERP solutions for logistical Supply-Chain management powered by Microsoft’s Navision software.
Strategic Solution:
The Borenstein Group helped iGOV strategically position itself as a trusted leader by skipping the technology ERP jargon and aiming at the heart of the matter: speaking to the customer on an eye-level. So instead of complex charts and long-listed features, iGOV talks tangible business solutions that real decision makers can relate to.
