HR Solutions: Digital

Marketing Challenge:

When the United States Army HRsolutions program was ready to launch its most comprehensive Human Resource Support Contract, it enlisted The Borenstein Group to devise a conference display system for promoting the benefits of HR services.

Strategic Solution:

Leveraging the Army’s latest brand identity, The Borenstein Group crafted a business-oriented exhibit aimed specifically at field commanders. By making it simple for Soldiers to identify the intra-unit benefits of HR services, Borenstein used a trickle-down theory to disseminate the program’s details. In numerous conferences at numerous venues, Borenstein’s display made a strong, lasting impression on Army leadership.