ExMeritus Software: Digital

Marketing Challenge:

Founded in response to our Nation’s need for cost-effective, highly-capable cross-domain solutions, eXMeritus has developed a configurable off-the-shelf solution for the interconnection of systems at different levels of classification. The solutions provided by eXMeritus Software allow organizations to bypass months or longer of frustration and uncertainty with the development of custom solutions by deploying a proven solution with confidence that it meets and exceeds their mission and information assurance requirements within budgetary constraints. For nearly a decade, eXMeritus has been developing and delivering systems that protect the nation’s most sensitive information assets. Their systems have provided the highest security alternatives for implementation of PL-3, PL-4 and PL-5 cross-domain solutions. As a result, critical information can be deployed, managed and shared in real-time, enabling the mission to succeed. The Borenstein Group was engaged by ExMeritus communicate its value to  senior decision makers at National Intelligence and Defense Agencies.

Marketing Solution:

The Borenstein Group responded to ExMeritus’ call by analyzing the persona and messaging requirements of key senior decision makers in the hard-nosed intelligence and defense community and helped ExMeritus management prioritize the primary and secondary features that would find an attentive audience.   The outcome was the creation of an integrated marketing and digital communications materials that quickly and efficiently articulated the ‘secure transfer of critical data’ which was at the heart of the ‘premium’ associated with this company’s intelligent middleware. Within 2 years of ExMeritus’ successful re-branding, the company was acquired by BOEING, to become one of its flagship solutions in the information security arena.