CR Software: Branding
Marketing Challenge:
CR Software, a prominent financial software developer, advanced the state of collections by engineering the first truly open receivables environment (ORE). Yet to fully realize its market potential, the software required a corresponding marketing campaign, deliberately crafted to convey the complex user benefits and bold efficiencies of a nascent technological approach.
Strategic Solution:
After thorough analysis, The Borenstein Group identified three crucial areas of industry vulnerability: high cost of ownership, low agent productivity, and limited real-time reporting. Accordingly, Borenstein targeted mid- to large-scale collections firms in both the commercial and government sectors, addressing the most pragmatic needs of contingency-based debt collection. The campaign led to the largest customer acquisition in the company’s history as well as key government contracts.
