Cizer Business Intelligence Software: Marcom
Marketing Challenge:
Cizer Software, the leading independent software vendor of pure web-based reporting for SQL Server Microsoft Reporting Services, has delivered database reporting solutions and expertise, citing many large government and commercial organizations among their customer base. The Cizer.Net Reporting Suite provides an unprecedented value for Business Intelligence running on the Microsoft platform. Cizer Software was the first 3rd party tool introduced to run on Microsoft SQL Server Reporting Services and was the only zero-client footprint product available at launch time. It challenged The Borenstein Group to help bring out its unique value proposition that would catch the attention of programmers in software magazines.
Strategic Solution:
The Borenstein Group responded by taking the single most important feature in Cizer’s Business Intelligence software which was its Zero-Foot Print and help create an instantly recognizable iconic ad that could help its sales force promote the software’s competitive advantage from the start. The ad helped introduce how Cizer.Net Reporting Dev Kit provides developers with ‘Drop-in Reporting’ for their C# ASP.Net application that includes a database via an industry trade magazine,and promote Cizer.Net Reporting as the web-based reporting technology they want to give to their customers with their application.
Shortly after the successful campaign launch, Cizer was acquired by CALIBRE Corporation that saw the value in its smart development platform.
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