The Borenstein Group, Washington DC’s leading B2B+B2G Integrated Digital Marketing Communications firm, announced it has won three major creative awards for its digital branding work at the AVA 2011 International Awards Competition. The Borenstein Group has won the Platinum award for the ...
read moreSmart marketers are shifting from brand-building-speak to measurable, quantifiable activities that drive revenue. Remember when we used to have protracted and intangible discussions about how the mission of campaigns was “brand building?” We would talk in platitudes about how we wanted the ...
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Marketing Challenge STG International (STGi), a leading government services and human capital firm, sought to create a more concrete and distinguishable brand identity to set them apart from the large number of competitors bidding for similar government contracts. STGi has distinguished itself from ...
read moreFairfax, VA, September 24, 2009 — Gal Borenstein, author of What Really Counts for CEOs and Founder/CEO of the Borenstein Group, recently donated his strategic communications expertise to MWorld, the official journal of the American Management Association.
In his article, Mr. Borenstein ...
GoArmyEd – Borenstein helps recruit and retain US soldiers for higher learning via distance-learning education on-target, on-message, on-demand.
TCI – Borenstein helps TCI, Washington DC’s leading Voice Solutions Provider, with a total Re-Brand, interactive video testimonials, and a fully integrated social media campaign.
STG International – Borenstein helps leading Human Capital contractor rebrand to Tier-1 Leadership with Interactive Web Site, Social Media and digital thought leadership.
Marketing Challenge
Sage, the business management software titan, relished its success selling FAS fixed asset software packages to sizable corporations, but hoped to spur demand for post-sale customization and compatibility adjuncts. Further complicating the mission was the contemporaneous introduction of a new Sage ...
Marketing Challenge
When the Office of the Assistant Secretary for the Army, Manpower & Reserve Affairs, HRsolutions Program Office set out to create an industry best practices Customer Relationship Management (CRM) component to the day-to-day operations of their organization, they enlisted the strategic ...
Reconstructing Online Presence
Marketing Challenge:
Andersen Insurance Group is a successful insurance provider for non-profits, IT firms and small businesses. Andersen specializes in providing insurance that is fully customized to the client’s needs, and offering personalized one-on-one service instead of sending clients to ...