PR Challenge:
VT Griffin, the 300 Million dollar military U.S staffing arm of British middle-market staffing support services, VT Group, sought to increase defense and homeland security revenues by nurturing existing relational capital and competing for added mindshare. It enlisted The Borenstein Group ...
PR Challenge: Businesses often attribute success and growth to the presence and vision of their leadership. STG International (STGi) is no exception, and the company consistently benefits from the strong and charismatic guidance from CEO and founder Michelle S. Lee. STGi sought to harness ...
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PR Challenge: ATSC, a principal government technology integrator, sought to incorporate six business acquisitions, each with a distinct market identity, under a consolidated brand platform conducive to growth in the Middle Market and Wall Street. As an added difficulty, ATSC required that the ...
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Public Relations Challenge:
For its eighth annual Security Technology Exposition, ADT Federal Systems desired an expanded presence from both the trade and national press. To that end, the government security integrator launched a dedicated public relations initiative, a first in the event’s history.
Strategic ...
When Iatrogen, an accomplished bioinformatics industry pioneer, decided to productize and launch RxWise™, its risk-assessment software solution for combating adverse drug reactions (ADRs), it entrusted its brand positioning and marketing roll-out to The Borenstein Group. RxWise evaluates the potential risks for an ...
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PR Challenge: Accelera Solutions, one of the top selling Citrix VARS to the federal government, initially called on The Borenstein Group to leverage strategic marketing to impact their sales pipeline. One of their greatest challenges was to shape their message and get it ...
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PR Challenge: Censeo, an emerging, 8(a)-certified operations and supply chain consulting group, sought to increase contract capacity through revitalized recruitment efforts. It solicited The Borenstein Group to devise and execute a public relations strategy with a quantitative objective – the measurable influx of ...
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