Marketing Challenge:
iGov needed to devise and execute a strategic marketing launch for its Asset Information Management Division, which markets ERP solutions for logistical Supply-Chain management powered by Microsoft’s Navision software.
Strategic Solution:
The Borenstein Group helped iGOV strategically position itself as a trusted leader ...
Marketing Challenge:
Marconi is a trusted provider of mission-critical networking and telecommunications equipment to the Federal Government (Fortune 1 Buyer). When it sought to build strategic awareness for its brand of engineering excellence, it hired The Borenstein Group to develop a competitive integrated ...
Marketing Challenge: STG International (STGi), a leading government services and human capital firm, sought to create a more concrete and distinguishable brand identity to set them apart from the large number of competitors bidding for similar government contracts. STGi has distinguished itself from ...
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Marketing Challenge
When the United States Army HRsolutions program was ready to launch its most comprehensive Human Resource Support Contract, it enlisted The Borenstein Group to devise a conference display system for promoting the benefits of HR services.
Strategic Solution
Leveraging the Army’s latest brand ...
Marketing Challenge: ATSC, a principal government technology integrator, sought to incorporate six business acquisitions, each with a distinct market identity, under a consolidated brand platform conducive to growth in the Middle Market and Wall Street. As an added difficulty, ATSC required that the ...
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Marketing Challenge: Recently, the government issued Homeland Security Presidential Directive 12 (HSPD-12) mandating the use of integrated physical and logical identity management for federal employees and contractors. ADT Federal Systems wisely saw the significance of the decree and developed a fully compliant solution ...
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In order to increase awareness and market share of their services in the surrounding Northern Virginia and Washington, DC areas, The Regional Veterinary Referral Center (RVRC) commissioned The Borenstein Group (TBG) to develop a thorough marketing plan to best position them to ...
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Marketing Challenge: Secure Anchor Consulting provides information protection services to a great number of Fortune 500 industries, as well as government, military, energy, IT and legal industries. We have coalesced the expertise of well-known and widely respected security professionals, many of whom are ...
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Marketing Challenge: When the Army realized it was not fully successful in their efforts to reach out in a meaningful way to their Active duty Soldiers to inform them of a key benefit available to them, GoArmyEd, the Army turned to The Borenstein ...
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Marketing Challenge:
The Defense Information Systems Agency (DISA) Program Executive Office for Command and Control Capabilities (PEO C2C) sought broad visual augmentation for its internal, external and event-centric communications. But with a voluminous, continuous production stream, DISA ultimately favored a versatile templating system ...