Marketing Challenge: SNBL Clinical Pharmacology Center (CPC), the American-based subsidiary of one of the world’s largest Contract Research Organizations (CRO), entered the U.S. market with a major facility In Baltimore’s Bio-Park. For building brand presence and communicating its state-of-the-art CRO capabilities for early-stage ...
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Naming Challenge: Secure Anchor Consulting provides information protection services to a great number of Fortune 500 industries, as well as government, military, energy, IT and legal industries. We have coalesced the expertise of well-known and widely respected security professionals, many of whom are ...
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Marketing Challenge: Johnston McLamb, an innovative, reputable and successful business and IT consulting firm, was experiencing challenges shared by many companies at some point in their evolution. Growth had slowed, and there was an internal and external lack of clarity in both corporate ...
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Marketing Challenge:
When the United States Army HRsolutions program was ready to launch its most comprehensive Human Resource Support Contract, it enlisted The Borenstein Group to devise a conference display system for promoting the benefits of HR services.
Strategic Solution:
Leveraging the Army’s latest brand ...
Marketing Challenge: CR Software, a prominent financial software developer, advanced the state of collections by engineering the first truly open receivables environment (ORE). Yet to fully realize its market potential, the software required a corresponding marketing campaign, deliberately crafted to convey the complex ...
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Marketing Challenge: STG International (STGi), a leading government services and human capital firm, sought to create a more concrete and distinguishable brand identity to set them apart from the large number of competitors bidding for similar government contracts. STGi has distinguished itself from ...
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Marketing Challenge ATSC, a principal government technology integrator, sought to incorporate six business acquisitions, each with a distinct market identity, under a consolidated brand platform conducive to growth in the Middle Market and Wall Street. As an added difficulty, ATSC required that the ...
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