Marketing Challenge: When Trinity Technology International, a leading DoD intelligence contractor, needed to recruit Arabic linguists to support efforts in Iraq, they chose The Borenstein Group - an agency that understands the intricacies of the Arab-American audience and has the talent to create ...
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Marketing Challenge: STGi, a leading professional services company that specializes in providing human capital management, healthcare, and early childhood education services, sought a strategy to enhance and modernize its communication platform. With more than 1,700 employees located in contracts throughout the country, the ...
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Marketing Challenge:
When the United States Army HRsolutions program was ready to launch its most comprehensive Human Resource Support Contract, it enlisted The Borenstein Group to devise a conference display system for promoting the benefits of HR services.
Strategic Solution:
Leveraging the Army’s latest brand ...
Marketing Challenge: ATSC, a principal government technology integrator, sought to incorporate six business acquisitions, each with a distinct market identity, under a consolidated brand platform conducive to growth in the Middle Market and Wall Street. As an added difficulty, ATSC required that the ...
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Marketing Challenge SNBL Clinical Pharmacology Center (CPC), the American-based subsidiary of one of the world’s largest Contract Research Organizations (CRO), entered the U.S. market with a major facility In Baltimore’s Bio-Park. For building brand presence and communicating its state-of-the-art CRO capabilities for early-stage ...
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Marketing Challenge: TechCatalyst, the entrepreneurial consulting arm of the non-profit American Chemical Society, aimed to reassert credibility in a market overrun with opportunists, and in a social climate inhospitable to even the most beneficent business investors. With a proven record of nuanced positioning in technical markets, ...
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Marketing Challenge: MDA Technologies was experiencing consistent and strong growth in their business, government and health IT sectors. But to reach their ambitious long-term corporate goals and capture a shifting market, they knew they needed to refocus their strategic messaging and keep their ...
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Marketing Challenge:
The Defense Information Systems Agency (DISA) Program Executive Office for Command and Control Capabilities (PEO C2C) sought broad visual augmentation for its internal, external and event-centric communications. But with a voluminous, continuous production stream, DISA ultimately favored a versatile templating system ...
Marketing Challenge:
Founded in response to our Nation’s need for cost-effective, highly-capable cross-domain solutions, eXMeritus has developed a configurable off-the-shelf solution for the interconnection of systems at different levels of classification. The solutions provided by eXMeritus Software allow organizations to bypass months or ...
Marketing Challenge: When the Army realized it was not fully successful in their efforts to reach out in a meaningful way to their Active duty Soldiers to inform them of a key benefit available to them, GoArmyEd, the Army turned to The Borenstein ...
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