Making creativity a science.℠

iGOV: Marcom

Posted September 3rd, 2011 by admin

Marketing Challenge:
iGov needed to devise and execute a strategic marketing launch for its Asset Information Management Division, which markets ERP solutions for logistical Supply-Chain management powered by Microsoft’s Navision software.
Strategic Solution:
The Borenstein Group helped iGOV strategically position itself as a trusted leader ...

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Marconi Federal: Marcom

Posted September 3rd, 2011 by admin

 
Marketing Challenge: Marconi is a trusted provider of mission-critical networking and telecommunications equipment to the Federal Government (Fortune 1 Buyer). When it sought to build strategic awareness for its brand of engineering excellence, it hired The Borenstein Group to develop a competitive integrated ...

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Trinity Technology: Digital

Posted September 3rd, 2011 by admin

Marketing Challenge: When Trinity Technology International, a leading DoD intelligence contractor, needed to recruit Arabic linguists to support efforts in Iraq, they chose The Borenstein Group -  an agency that understands the intricacies of the Arab-American audience and has the talent to create ...

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VT Services: Public Relations

Posted September 3rd, 2011 by admin

PR  Challenge:
VT Griffin, the 300 Million dollar military U.S staffing arm of British middle-market staffing support services, VT Group, sought to increase defense and homeland security revenues by nurturing existing relational capital and competing for added mindshare. It enlisted The Borenstein Group ...

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STG International: Social Media

Posted August 30th, 2011 by admin with No Comments

Marketing Challenge: STGi, a leading professional services company that specializes in providing human capital management, healthcare, and early childhood education services, sought a strategy to enhance and modernize its communication platform. With more than 1,700 employees located in contracts throughout the country, the ...

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STG International: Public Relations

Posted August 30th, 2011 by admin with No Comments

PR Challenge: Businesses often attribute success and growth to the presence and vision of their leadership. STG International (STGi) is no exception, and the company consistently benefits from the strong and charismatic guidance from CEO and founder Michelle S. Lee. STGi sought to harness ...

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STG International: Marcom

Posted August 30th, 2011 by admin with No Comments

Marketing Challenge: STG International (STGi), a leading government services and human capital firm, sought to create a more concrete and distinguishable brand identity to set them apart from the large number of competitors bidding for similar government contracts. STGi has distinguished itself from ...

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STG International: Digital

Posted August 30th, 2011 by admin with No Comments

Marketing Challenge: STGi, a leading professional services company that specializes in providing human capital management, healthcare, and early childhood education services, sought a strategy to enhance and modernize its communication platform. With more than 1,700 employees located in contracts throughout the country, the ...

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HR Solutions: Digital

Posted August 30th, 2011 by admin with No Comments

Marketing Challenge: When the United States Army HRsolutions program was ready to launch its most comprehensive Human Resource Support Contract, it enlisted The Borenstein Group to devise a conference display system for promoting the benefits of HR services.
Strategic Solution: Leveraging the Army’s latest brand ...

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HR Solutions: Marcom

Posted August 30th, 2011 by admin with No Comments

Marketing Challenge When the United States Army HRsolutions program was ready to launch its most comprehensive Human Resource Support Contract, it enlisted The Borenstein Group to devise a conference display system for promoting the benefits of HR services.
Strategic Solution Leveraging the Army’s latest brand ...

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