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	<title>The Borenstein Group--Washington DC&#039;s Integrated Digital Marketing Communications Agency for B2B, B2G &#38; Public Sector &#187; Blog</title>
	<link>http://www.borensteingroup.com</link>
	<description>Integrated Digital Marketing Communications Agency for B2B, B2G &#38; Public Sector.</description>
	<lastBuildDate>Fri, 18 May 2012 19:17:03 +0000</lastBuildDate>
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		<title>Communication Collaboration and Creativity Win Awards for Intellidyne and Borenstein Group</title>
		<description><![CDATA[May has been a winning month for Intellidyne, LLC. The Northern VA-based technology consulting firm is one of the Borenstein Group’s most high-profile clients. Intellidyne’s expert consultants develop and manage programs for the public sector which improve operational efficiency and provide measurable value – and now the value is really earning some great press. So [...]]]></description>
		<link>http://www.borensteingroup.com/communication-collaboration-and-creativity-win-awards-for-intellidyne-and-borenstein-group/</link>
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		<title>Apps and The Science Of Mobile Marketing</title>
		<description><![CDATA[Quick &#8211; take a look around. How many people, right now, can you see using a mobile device? They may be walking and texting, surfing at the café, getting directions with GPS – or, they could be learning more about your business using your new mobile app. Today, brands must either embrace mobile marketing, or [...]]]></description>
		<link>http://www.borensteingroup.com/apps-and-the-science-of-mobile-marketing/</link>
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		<title>Custom Design: Where the Value Lies</title>
		<description><![CDATA[In marketing, we all know that design comes at a price. And sometimes that price is hard to swallow. That is, until you see the real value of the work. As designers, we constantly come across websites that promise amazing logos for next to nothing, budget website templates that can be customized in no time, [...]]]></description>
		<link>http://www.borensteingroup.com/custom-design-where-the-value-lies/</link>
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		<title>Reach Out on LinkedIn</title>
		<description><![CDATA[Social Media isn’t a “thing.” It’s a movement – a mode of being. In fact, many marketers would argue that in today’s world, all media is social. With that in mind, it’s important to recognize that all social media is not the same. Facebook, Twitter, Google+, etc – they&#8217;re all thriving channels to connect with [...]]]></description>
		<link>http://www.borensteingroup.com/reach-out-on-linkedin/</link>
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		<title>March of the Google Penguin</title>
		<description><![CDATA[Anyone who’s worked with SEO has probably groaned aloud with Google-grief at least once or twice. “Come on Google, what’s your deal? I gave you a 5% keyword ratio. I gave you HD video. What more could you want?” So far, effective SEO and SEM has required strategy, cleverness, trial and error, and a whole [...]]]></description>
		<link>http://www.borensteingroup.com/march-of-the-google-penguin/</link>
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		<title>Video Speaks Volumes</title>
		<description><![CDATA[If seeing is believing, then video is a powerful evangelist. Why say it when you can show it, right? When it comes to B2B marketing, video is one of the most effective ways for businesses to communicate, connect and convert new customers. The fine minds at Direct Marketing News recently provided some revealing stats about [...]]]></description>
		<link>http://www.borensteingroup.com/videospeaksvolumes/</link>
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		<title>How Clint Eastwood Made My Day</title>
		<description><![CDATA[The build up of the Super Bowl commercials never ceases to amaze me. I look forward to the anticipation, but I have to say I was let down yet again. But in the vast group of uninspiring brands, one ad shone bright, Chrysler—“imported from Detroit.”  Clint Eastwood’s narrative was inspirational and captivating. It was a [...]]]></description>
		<link>http://www.borensteingroup.com/how-clint-eastwood-made-my-day/</link>
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		<title>Six Ways to Increase Quality Referrals in Business-to-Business Marketing</title>
		<description><![CDATA[The end of the year is a good time to take inventory of your customer, partner and colleague referrals. It gives you a chance to look back at the referrals you&#8217;ve received and put plans in place to receive even more in FY 2012. Are you getting as many referrals as you would like? A [...]]]></description>
		<link>http://www.borensteingroup.com/six-ways-to-increase-quality-referrals-in-business-to-business-marketing/</link>
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		<title>Know Your Customer or Pay for Assumptions</title>
		<description><![CDATA[We all know that understanding our customers is integral to successful marketing campaigns. Their pains, what motivates them to buy, purchasing trends, and unmet market needs are essential to successful and quantifiable strategies. But we don&#8217;t always do as much as we could or should to determine these factors. And sometimes we make the mistake [...]]]></description>
		<link>http://www.borensteingroup.com/know-your-customer-or-pay-for-assumptions/</link>
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		<title>7 Ways to Maximize Your Tradeshow Marketing</title>
		<description><![CDATA[Getting full value from the shows you attend is a deliberate and ongoing process. We all need to spend our marketing dollars where it makes the most sense. Here are seven tips that should help you marry up the many logistical and moving parts with a solid revenue-driven strategy. 1. Carefully Target Shows As with [...]]]></description>
		<link>http://www.borensteingroup.com/7-ways-to-maximize-your-tradeshow-marketing/</link>
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