Here is another story where David’s agility beats Goliath. The latest marketing slingshot is leveraging social media. According to a recent Hubspot report, The 2011 State of InBound Marketing, small businesses are more likely to focus efforts and budget on social media ...
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Marketing Challenge
When the United States Army HRsolutions program was ready to launch its most comprehensive Human Resource Support Contract, it enlisted The Borenstein Group to devise a conference display system for promoting the benefits of HR services.
Strategic Solution
Leveraging the Army’s latest brand ...
Business to Business research queries are on the rise, and the majority of B2B buyers are looking to the Internet, and more specifically social media, for information about products and services. Businesses are pressured to keep up with competitors in the social media ...
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Marketing Challenge
As coffee products continue their tremendous rise in popularity, McDonald’s sought to increase visibility and market share for their McCafé line of gourmet coffee drinks—and the Frappé iced coffee drink in particular. McDonald’s desired to have the product adopted by a ...
It is undeniable that social media is here to stay, or at least here in the present, and changing the face of how businesses are advertising/marketing themselves and their products. For example, Audi released a commercial with the phrase #ProgressIs, sending viewers ...
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Communication Challenge
STGi, a leading professional services company that specializes in providing human capital management, healthcare, and early childhood education services, sought a strategy to enhance and modernize its communication platform. With more than 1,700 employees located in contracts throughout the country, the ...
As mentioned before, having a strategic social media plan is vital to your success and should be part of your strategic plan.
Let’s recap the important reasons from our last blog so those of you who may have missed it are caught up.
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Every Social Media activity that you use should be linked back to your Blog. Lately a question arises from the government sector as to the use of blogs in government agencies. Blogs are form of communication, a strategic component to any ...
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Many studies have shown that the average company loses hard-earned sales and marketing leads before the company gets to interact and propose a solution to its prospective buyer. Those studies were based on studying what transpires when a receptionist or an automated ...
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