The build up of the Super Bowl commercials never ceases to amaze me. I look forward to the anticipation, but I have to say I was let down yet again. But in the vast group of uninspiring brands, one ad shone bright, ...
read moreThe end of the year is a good time to take inventory of your customer, partner and colleague referrals. It gives you a chance to look back at the referrals you’ve received and put plans in place to receive even more in ...
read moreWe all know that understanding our customers is integral to successful marketing campaigns. Their pains, what motivates them to buy, purchasing trends, and unmet market needs are essential to successful and quantifiable strategies. But we don’t always do as much as we ...
read moreGetting full value from the shows you attend is a deliberate and ongoing process. We all need to spend our marketing dollars where it makes the most sense. Here are seven tips that should help you marry up the many logistical and ...
read moreRemember that feeling of accomplishment you had receiving your college diploma? “I’ve made it,” you probably thought. “I’m finally ready.” Then came the sobering discovery—the realization that post-graduation life from the status of making it in the ‘real world’, has its own ...
read moreHaving great Past Performances is a terrific start, but in the age of social media, B2G marketers who do not ‘listen’ constantly to online buzz could lose. Imagine that someone types your company name and out pops a negative reader’s comment under ...
read moreContent comes first. One of the biggest disappointments for webinar viewers is a thinly veiled sales pitch parading as industry content. Go down this dead end road, and not only will your attendees refuse to purchase what you’re selling, they will be aggravated. Your ...
read moreWhen costs are cut, executives look for ways to streamline marketing costs. If you’re reading this blog, we probably don’t need to state the case to you that webinars, or web seminars, are less expensive than events. The latter includes hotel rental, food ...
read moreAs webinars are an increasingly important tool in the lead generation activities of marketing departments of tech companies. But, if they aren’t done right, the Return on Marketing Investment (ROMI) will be adversely impacted.
Read on for five common pitfalls to avoid in ...
There’s tremendous—and growing—interest among marketers and executive management concerning measuring the results of marketing programs. Everyone wants to demonstrate results and trim the fat around programs that aren’t generating an ROI. And we all want to make our current programs as effective ...
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