For Small and Midsize Businesses (SMBs) in the B2B and B2G market, the web is an indispensible tool. An engaging SMB website with meaningful content is a virtual storefront to the world, representing the brand to the broadest possible audience. According to ...read more
Buy.com is now Rakuten.com. From a strategic branding perspective, this brand roll-out is an enormous flop. As an avid customer of Buy.com, the original brand stood out as a user-friendly, warm and viable alternative to amazon.com for electronics.
Instead, the name change to its Japanese holdings corporate, Rakuten, ...
Content marketers in the B2B space know that the game is always changing. First, it was all about the blog, then Facebook ruled. Now, case studies and video content are each surging in popularity and importance. Recently, MarketingProfs along with the Content ...read more
In the sea of small business, the fish are hungry. Getting them to bite is easy with the right bait. Check out this new Borenstein infographic to learn more about the sea of digital inbound marketing, and a catch a few great ...
The new year has arrived, and with it comes a host of new challenges to marketers in the B2B and B2G space. But hey, it’s also a time to celebrate, to toss off the auld and welcome in the new. And yes, ...read more
It looks like the world won’t end as planned on Dec 21, 2012 – luckily for those of us in the marketing and PR biz. Imagine how that crisis response would have played out! Mayan miscalculations aside, 2013 is just around the ...read more
Thanks to Google Penguin, quality content is making a serious comeback. Now more than ever it is critical for businesses spend real time creating engaging, well-written and brand-consistent content. It’s the most effective way to generate leads online. And more leads mean ...read more
A recent study from Google quantifies how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content.
Each of these mediums have a significant place in consumer consumption today, understanding how they are used together ...
Rolling out a new brand is no easy feat. There are many moving parts involved. If you have redesigned your logo, then you have probably created a new website, business cards, letterhead, and brochures as well. All of these disparate elements should ...read more
“Just do it.” “I’m Lovin’ it.” “Rethink Possible.” “The Ultimate Driving Machine.” Do these phrases sound instantly familiar? So familiar, in fact, that you immediately envision the product, you imagine the sensation, you taste the sweat and smell the Big Mac, you ...read more