Borenstein Group Named Best Mobile App Finalist In Ragan PR Daily’s Digital PR & Social Media Awards 2012
FAIRFAX, VA – The Borenstein Group is proud to announce that it has been nominated as Best Mobile App Finalist in the Ragan PR Daily’s Digital PR & Social Media Awards 2012. The Borenstein Group’s app, “Turtle or Soup: Survival of the Smartest,” is a fast-paced racing game that teaches players how to use social media and digital marketing strategies to improve return on investment. The app has already brought home multiple national and international awards this year.
The Ragan Awards competitions are the most prestigious in the PR and corporate communications industry. With nearly 800,000 readers monthly, Ragan’s popular news sites are followed by communications professionals in every country in the world, with nearly 600,000 daily readers in North America alone.
Ragan PR Daily received submissions from hundreds of entries to the inaugural annual awards event, from in-house communications departments to PR and Marketing Agencies of all sizes from across the nation. The Borenstein Group was named finalist among industry PR icons such as Waggener-Edstrom, and Xivic Inc. Categories included Best Blog, Best Digital Marketing Campaign, Best Content Marketing, Best Website, Best Social Media Campaign and many more. Judges narrowed down the submissions to an elite group of finalists to be recognized at an award luncheon in New York City on January 24, 2012.
“We’re delighted to be honored with this exciting nomination,” said Borenstein Group President and CEO, Gal Borenstein. “Especially considering we were up against some of the brightest minds in app development in marketing today.”
The Borenstein Group’s app, “Turtle or Soup: Survival of the Smartest” is available for download on iTunes or the Android Marketplace. The action centers around Roi the Turtle, who represents small business, and Biggie the Rabbit, a greedy embodiment of big corporate competitors. Roi and Biggie race around Washington, DC landmarks in a head-to-head heat for marketing success. To win, Roi must collect social media icons, rocket boosters and coins – each important tools in smart marketing strategy. More information on Turtle or Soup is available at www.turtleorsoup.com.
“To us, marketing is always a competition,” added Borenstein. “You’ve got to go for the gold. In our app, Roi the Turtle is the classic underdog. But with hard work and smart strategy, he can overcome any obstacle to win the race.”
Ragan PR Daily is a trusted source of industry information for PR professionals and digital, mobile and social media marketers worldwide. The firm offers conferences, webinars as well as digital and publications. The firm’s parent site, Ragan.com, offers insight from distinguished contributors and boasts an expansive audience of communications professionals. For a full list of Ragan PR Daily’s 2012 Digital, PR & Social Media Award nominees, CLICK HERE.