ATSC: Marcom

Marketing Challenge:

ATSC, a principal government technology integrator, sought to incorporate six business acquisitions, each with a distinct market identity, under a consolidated brand platform conducive to growth in the Middle Market and Wall Street. As an added difficulty, ATSC required that the entire rebranding project be completed before the company’s public offering, mere months away.

Strategic Solution:

In record time, The Borenstein Group collected feedback, competitive intelligence and management consensus for a fitting, effective value proposition. With ATSC’s full support, Borenstein executed a comprehensive strategy built on firm ROI objectives and integrated communication points. The thorough, analytic nature of Borenstein’s approach yielded a unified, aggressive identity for the mega-merger Washington Technology called one of the public sector’s “Top Ten Big Impact Deals of 2007.”