The Borenstein Group
Business to Business Advertising, Marketing & Public Relations
Scout Marketing Intelligence

The Borenstein Group makes your marketing a science by gathering meaningful marketing intelligence that directly affects each critical phase in your growth lifecycle. Borenstein's BusinessGrade Marketing Intelligence services empower you to craft, optimize, and reposition your marketing programs to strategically align with your target audience.

The Borenstein Group offers BusinessGrade Marketing Intelligence services on a Project-Basis or through customized Service-Level Agreements. Contact us now to capture the intelligence you need to succeed. Download our brochure (PDF).

Prospect Intelligence
Empower your sales force with the 'hot buttons' that excite your prospects.
  •  Assess and rank prospect's key buying factors
  •  Determine true prospect's decision-makers and influencers
  •  Uncover existing perceptions of your company
  •  Identify competitors in the prospect's consideration


Competitor Intelligence
Uncover your competitor's strategies and convert their weaknesses into your opportunities.
  •  Competitor Price Lists and Proposals
  •  Competitor Mystery Shopping Experience
  •  Competitor Marketing and Advertising Materials
  •  Competitor Key Customer Mapping
  •  Competitor SWOT Analysis
  •  Competitor Key Management Profiling


Customer Intelligence
Monitor your customers' satisfaction and loyalty as you follow the key events in their lives that could affect your business.
  •  Customer Loyalty
  •  Customer Focus Groups
  •  Customer Satisfaction
  •  Customer Quality of Service
  •  Internal Customer Satisfaction Evaluation
  •  Customer Database Mining and Augmentation

Market Intelligence
Survey market trends and opportunities that directly affect your growth potential.
  •  Market Profiling
  •  Marketshare Analysis
  •  Industry Trends Analysis
  •  Key Compliance Drivers
  •  Market Segmentation
  •  Emerging Market Opportunities


Investor Intelligence
Identify your potential merger or acquisition targets within your competitive sector.
  •  Investor Positioning Plans
  •  Sector Infrastructural Investment Maps
  •  Movers & Shakers Monitoring
  •  Specialty Investor Identification
  •  Merger & Acquisition Marketing Due Diligence
  •  R&D Joint Venture Identification


Recruitment Intelligence
Scout for competitive management talent that should be working for your company.
  •  Competitor Management Talent Identification
  •  Competitor Management Talent Evaluation
  •  Third Party Pre-Qualification Screening
  •  Executive SWOT Analysis