The Borenstein Group
Business to Business Advertising, Marketing & Public Relations
Create Brand Buzz

The Borenstein Group makes your branding a science by developing BusinessGrade Advertising, Marketing, Branding, and Public Relations. It means creating effective campaigns that are set to succeed from the start, with clear objectives and built-in Return on Investment. Leveraging our proven Creative Process, our seasoned team of branding professionals creates high-impact programs that win customers, influence decision makers, inspire your employees, and build your reputation tangibly and strategically.

The Borenstein Group offers BusinessGrade Marketing, Branding, and Public Relations on a Project-Basis or through customized Service-Level Agreements. Contact us now to create the BusinessGrade Branding you need to succeed. Download our brochure (PDF).

Brand Advertising
Jump out of the matrix with a high-impact brand impression that shows 'VALUE.'
  •  Advertising Campaign Development
  •  Creative Concept Development
  •  Advertising Copy Development
  •  Advertising Design & Layout
  •  Media Planning Services
  •  Media Buying Services


Marketing Communications
Expedite your sales force's ability to sell and make it easier for your customers to buy.
  •  Corporate Brochures
  •  Sales & Marketing Collateral
  •  Product Fact Sheets/Spec Sheets
  •  Executive Presentations
  •  Business & Technical White Papers
  •  Business & Technical Case Studies
  •  Customer Newsletters
  •  Collateral Development
  •  Corporate Logo & Letterhead
  •  Corporate Graphics Standards
  •  Sales & Marketing Collateral
  •  Corporate Brand Identity


Public Relations
Leverage trade media to champion and support your business development efforts.
  •  Press Releases
  •  Trade Awareness Programs
  •  Trade Awards Programs
  •  Special Press Events
  •  Trade Media Kits
  •  CEO Presentations
  •  Executive Bylines & Speeches
  •  Blogs & Online Newsrooms
  •  Thought Leadership Papers
  •  Authority Leadership


Employee Awareness
Inspire and educate your 'grass roots' to inspire your entire company to succeed.
  •  Human Resources and Benefits Communications
  •  All-Hands Meetings & Events
  •  Internal Brand Audits & Pride Building
  •  Employee Intranet Strategy & Design
  •  Crisis Communication
  •  Labor Relations
  •  Mergers & Acquisitions Communications
  •  Sales Force Training & Development

Channel Communications
Help your channel partners sell more with effective marketing tools.
  •  Marketing Development Fund Management (Co-Op)
  •  Marketing Kit Development
  •  Partner Recruitment Initiatives
  •  Demand Generation Campaigns
  •  Sales Promotions
  •  Partner Alliance Portals
  •  Partner Community Building


Online Buzz
Unleash the viral power of the Internet to generate perpetually effective industry buzz.
  •  Website & Portal Development
  •  Media Intranets/Extranets
  •  Webinars
  •  Online Marketing
  •  Email Marketing
  •  Banner Advertising
  •  Interstitials and Rich Media
  •  Blogs & Online Buzz
  •  Search Engine Marketing Optimization


Investor Relations
Influence analysts and your investor community to boost your valuation and positioning.
  •  Virtual Spokesperson for Investment Community
  •  Investor Relations Kits
  •  Investor Conference Calls and Road Shows
  •  Relationships with Brokerage Firms
  •  Analyst Coverage
  •  Investor Blogs
  •  Crisis Communications Consulting