The Borenstein Group
Business to Business Advertising, Marketing & Public Relations
New Customer Acquisitions

The Borenstein Group makes your business development a science by developing BusinessGrade New Customer Acquisition programs that get results. Borenstein develops programs that not only meet sales objectives but fit your sales culture and organization. It also means setting benchmarks that can be measured in a timely fashion and developing Executive Marketing Dashboard-style reports that can be used to optimize your next campaign. Most critically, it's about getting the most out of your sales force.

The Borenstein Group offers BusinessGrade New Customer Acquisition on a Project-Basis or through customized Service-Level Agreements (Marketing SLAs). Contact us now to develop the BusinessGrade New Customer Acquisition programs you need to succeed. Download our brochure (PDF).

Lead Generation
Stimulate demand for products and services with high-impact creative call for action.
  •  Product & Service Launches
  •  Generation Demanding Seminars, Webinars, and Podcasts
  •  Customer Upselling
  •  Integrated Touch-Point Programs
  •  Lead Qualification


Online Marketing
Leverage the immediate and measurable nature of email campaigns to reach critical mass.
  •  Pay-Per-Click Advertising
  •  Direct Opt-In Email
  •  Website Content Optimization
  •  Directory Submissions
  •  Search Engine Submissions
  •  Link Popularity Augmentation
  •  Keyword Phrase Analysis
  •  Web Marketing Analytics


Direct Mail
Develop dimensional mailers that grab the attention of decision makers and ensure total recall.
  •  Sales Letters
  •  Three Dimensional Mailers
  •  New Product/Service Launch Announcements
  •  Seminar Invitations
  •  Booth Attendance Mailers
  •  Video & Multimedia Mailers
  •  Mailing List Acquisition and Management


Trade Advertising
Create high-impact trade ads that inspire prospects to buy rather than say 'So What.'
  •  Print Advertising
  •  Online Advertising
  •  Business Radio Commercials
  •  Search Engine Advertising
  •  Industry Portal Advertising
  •  Special Supplement Development


Telemarketing
Double response rates with managed pre-sale and lead-qualification calling programs.
  •  Seminar Registration Drives
  •  Prospect List Building
  •  Customer Base Augmentation
  •  Pre-Sales Lead Qualification
  •  Follow-Up to Direct Mail Campaigns
  •  Special Event Promotions

Customer Referrals
Persuade customers, your most effective marketing asset, to refer new business.
  •  Customer Incentive Programs
  •  Customer Referral Programs
  •  Customer Appreciation Events
  •  Customer Appreciation Campaigns
  •  Sweepstakes/Contests


Seminars
Educate new prospects through value-packed sales seminars, webinars, and podcasts.
  •  Technical Seminars
  •  C-Level Seminars
  •  Seminar Registration Drives
  •  Seminar Design & Production
  •  Seminar Content Development
  •  Seminar Event Planning


Trade Shows
Optimize face-to-face prospect interaction experience to get more qualified leads.
  •  Trade Show Special Event Development
  •  Trade Show Management
  •  Booth Promotions
  •  Pre- and Post-Show Mailings
  •  Multimedia & Live Promotions
  •  Trade Show Booths


Channel Marketing
Leverage and build channel relationship programs that make it a win-win for everyone.
  •  Marketing Development Fund Management (Co-Op)
  •  Marketing Kit Development
  •  Partner Recruitment Initiatives
  •  Demand Generation Campaigns
  •  Sales Promotions
  •  Partner Alliance Portals
  •  Partner Community Building