Websites & Multimedia
SNBL

Marketing Challenge:
SNBL Clinical Pharmacology Center (CPC) is the American-based subsidiary Shin Nippon Biomedical Laboratories, Ltd. (SNBL) of Japan, one of the world's largest Contract Research Organization (CRO) supporting clinical trials for drug development in the pharmaceutical industry. When SNBL-CPC entered the U.S. market with a large facility in Baltimore's Bio-Park, it engaged The Borenstein Group to help build brand presence that would communicate its state-of-the-art CRO capabilities and capacity for early-stage clinical trials.

Strategic Solution:
The Borenstein Group conducted strategic marketing and brand research to ensuring the creation of a competitive brand positioning that matches the target audience for SNBL. It then proceeded to create an on-target integrated web and collateral system, entitled "Managing Complexity. Enabling Results", which focused on articulating SNBL-CPC's unique value proposition as the champion complex studies within the competitive pharmaceutical research market.