Websites & Multimedia
InoVision

Marketing Challenge:
InoVision, the nation's largest financial services provider for 'after collection solutions' to large electric and gas utilities, retained The Borenstein Group to help market its highly-progressive business solution to a group of C-level industry executives who inherently aren't 'risk takers' or 'early adapters'.

Strategic Solution:
Leveraging the creative metaphor for the print collateral created for InoVision, The Borenstein Group developed a high-end website that was built around the idea that high-level executives have little or no time for a long "show and tell." By staying progressively conservative and without being too flashy, The Borenstein Group helped convey InoVision's Unique Selling Proposition: Helping Utilities sell dormant bad debt accounts and infuse instant cash to their ailing bottom line.