Websites & Multimedia
Dominion Telecom

Marketing Challenge:
When Dominion Telecom, one of the nation's largest telecommunications facilities-based broadband carriers, decided to launch its new website, it challenged The Borenstein Group to deliver a telecom-prospect-centric site that shows respect to the discerning community of wholesale buyers by getting straight-to-the-point without delay, while maintaining its brand positioning of reliability, trust, and quality service.

Strategic Solution:
After analyzing what online prospects want and need, The Borenstein Group delivered a website that navigates prospects to profitable broadband opportunities in three-clicks or less by selectively positioning Dominion's expansive coverage map in strategic locations. It helped Dominion Telecom prove it genuinely understands its clients' businesses.