Websites & Multimedia
Innovative Business Technology, Inc. (IBT)

Marketing Challenge:
Innovative Business Technology (IBT), a leading full-service IT solutions provider, challenged The Borenstein Group to use its technology marketing expertise to help visually and strategically articulate its unique service brand proposition of providing solutions that help businesses maintain the fine balance between their IT needs and their management and budget objectives.

Strategic Solution:
After analyzing what corporate decision makers seek when they go online in search of an IT solution provider, The Borenstein Group developed a new website that succinctly conveys key solutions and problems in one read. Leveraging of the newly created "Balance IT" metaphor, a brand multimedia commercial further introduced IBT's core message of balance to prospects in search of a company that understands their needs. Borenstein's solution was awarded Best B2B Website at the ADDY'S.