The Borenstein Group		Business to Business Advertising, Marketing & Public Relations

Websites & Multimedia Samples:
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Websites & Multimedia
Department of Labor (DOL)
Office of the Chief Financial Officer (OCFO)

Marketing Challenge:
The Office of the Chief Financial Officer at the Department of Labor wanted to create a strategic and meaningful communications campaign to educate multiple stakeholders and end users about their new core financial management system.

Strategic Solution:
The Borenstein Group teamed with IBM to create the communications arm of the OCFO's financial management system. Together we helped to name the system, Labor Executive Accountability Program (LEAP) based on guidance from senior leadership. Additionally, we created informative and relevant outreach and educational materials for end users at each level including brochures postcards, and an informational multi-media video.