Websites & Multimedia
United States Navy

Marketing Challenge:
When U.S. Navy contractor, Unified Industries Inc. (UII) wanted to "spread the world" and encourage its people to sign up for the new military ID smart card, they hired technology-savvy Borenstein Group to produce an effective public service announcement video that would reach all ranks.

Strategic Solution:
Recognizing the complicated technical nature of the subject matter, The Borenstein Group produced a user-friendly action-packed video that helped simplify the message and explain the tangible benefits of switching to the Smart card Program, propelling a faster sign-up process.