Websites & Multimedia
TechAssist, LLC.

Marketing Challenge:
TechAssist is a leading IT service provider that serves the sourcing needs of associations, non-profits, law firms and small to mid-size businesses. The company helps organizations increase the reliability, efficiency and capability of their IT infrastructure through onsite network support, monitoring and consulting services. Notwithstanding, its challenge was to create a distinction among the many service providers in the Washington, DC market that claim virtually the same expertise and acumen. TechAssist recruited The Borenstein Group, an experienced technology marketing partner, to help create a compelling and distinctive brand identity that would prove it truly is Best-of-Breed.

Strategic Solution:
Using Borenstein Group's proven industry experience in helping IT service providers build brand confidence in a crowded marketplace, it helped TechAssist create a new 'service industry icon' that would evoke and engender what decision makers in its prospective target market seek: comfort, reliability, and expertise. A St. Bernard rescue-dog strategically branding TechAssist's iconic logo helped drive the message home through a fully integrated web, collateral and a business development effort that propelled TechAssist to a leadership position in a very crowded marketplace.