Trade Show Display:
CR Software, Inc. (CRS)

Marketing Challenge:
When CR Software, a leading software developer and systems integrator for the nation's largest collections and debt recovery agencies, was ready to present its newly created brand to the largest industry audience at the American Collections Association show, it tasked The Borenstein Group to create a memorable trade show experience that would generate a year-long sustained business conversation.

Strategic Solution:
The Borenstein Group devised a visual brand extension to the print collateral system of high-end sailing that culminated in the client getting the highest booth traffic and hundreds of qualified leads. It helped present the company with the confidence of looking like the "Microsoft" of the collections software industry.