Trade Show Display:
InfinityQS International

Marketing Challenge:
InifinityQS International, a global leader in Statistical Process Control (SPC) software for manufacturing quality assurance, challenged The Borenstein Group to create a high impact trade show environment that would present it as the uncontested leader in the quality management industry.

Strategic Solution:
Leveraging the visual metaphor of high-performance racing that we developed for InfinityQS' print collateral, which signified speed, precision and teamwork, The Borenstein Group developed an interactive high-tech dynamic space that invited prospects to experience InfinityQS through the eyes of a quality race driver. Entitled "win the quality race" and supported by interactive demos and a 61" plasma video wall, prospects experienced the InfinityQS difference, positioning it to get maximum booth traffic, visitor recall, and qualified leads.