Trade Advertising:
Lucidiom

Marketing Challenge:
Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM), self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when their competition was household names such as Fuji, Kodak, and HP.

Strategic Solution:
The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths," accentuate its competitive "Profit-Centered" technology, which allowed retailers to maximize revenues in every square inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6," a fully-integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity 'traditional photo processing income' with value-added gifts that maximized their margins.