Trade Advertising:
COMTek Broadband

Marketing Challenge:
When Communication Technologies (COMTek), an international leader in secure broadband telecommunications, was ready to launch its wireless broadband services in the Caribbean region, it called upon The Borenstein Group. COMTek asked us to help change the mindset of the regional business community which was 'trained' by the existing local monopoly to expect little value while forced to use antiquated dial-up connectivity.

Strategic Solution:
Entitled "How Far Can You Go?" The Borenstein Group created an inspirational advertising campaign that focused on offering business decision makers the missionary freedom to choose the best, most competitive, fastest, and most secure telecommunications connectivity: all purchasing factors that the local monopoly failed to provide. The campaign helped position COMTek as the regional leader for unparalleled access to economic growth through telecommunications.