Trade Advertising:
InoVision

Marketing Challenge:
InoVision is a leading financial services provider that specializes in buying account receivables debt portfolios from large electric and gas utilities nationwide. It challenged The Borenstein Group to raise the awareness through a print trade advertising campaign for its progressive business solution to an audience of highly conservative financial executives who have never outsourced before.

Strategic Solution:
The Borenstein Group responded by identifying the strategic reason for any senior decision maker to change their purchasing behavior: their personal stake in the game. Entitled "Go from Zero to a Hero," we've deployed a memorable print ad campaign that demonstrated how a Chief Financial Officer can positively transform the corporate bottom line, while getting credit for being a thought leader within the organization. A win-win proposition for change.