Trade Advertising:
Dominion Telecom

Marketing Challenge:
Dominion Telecom, a national wholesale broadband telecom carrier, launched its services in challenging times when Quality of Service and financial stability where in doubt. Dominion hired The Borenstein Group to create a trade advertising campaign that would acknowledge the industry turmoil and compel telecom buyers to consider Dominion for its commitment.

Strategic Solution:
Entitled "Don't TELL. Do Tel." The Borenstein Group created a high-recall advertising campaign that tapped into the untrusting psyche of telecom buyers: Acknowledging the state of the industry and inviting telecom buyers to experience a different company belief in less talking and more action, The Borenstein Group helped Dominion Telecom be branded as the "Doer" in a world of broken promises.