Trade Advertising:
Computer Packages, Inc. (CPi)

Marketing Challenge:
Computer Packages, Inc. (CPi), the international leader in records management systems for intellectual property law firms, asked The Borenstein Group to re-establish its demonstrated experience in the face of younger rivals. Facing competition from Windows-based application providers, CPI wanted to ensure intense system users know the trade value between friendly interface and robust functionality.

Strategic Solution:
Rather than "go negative" on the competition, The Borenstein Group used positive imagery of a big league baseball team to accentuate the safety of going with the proven experts—helping CPi successfully maintain market share and brand dominance.