Trade Advertising:
Marconi

Marketing Challenge:
Marconi is a trusted provider of mission-critical networking and telecommunications equipment to the Federal Government (Fortune 1 Buyer). When it sought to build strategic awareness for its brand of engineering excellence, it hired The Borenstein Group to develop a competitive integrated print, radio, and online campaign to be featured in key federal technology media.

Strategic Solution:
Entitled "I am Marconi," this high-impact advertising campaign instantly separated Marconi from other telecom switching equipment 'Box Makers' by anchoring the message around the actual people who design and build the nation's secure networks and systems. The campaign exuded the confidence, personable service, and engineering pride that telecom buyers in a highly-secure environment found trustworthy: a great reason to choose Marconi.