Client Public Relations:
BC Fed Group

Public Relations Challenge:
BC Fed Group is a fast-growing defense contractor that provides Logistical support including supply chain optimization, military logistics process improvement, O&M logistics management, distribution & transportation optimization, deployment logistics, & systems subject matter expertise and Military Operations - with primary focus on pre-deployment training that hones troop preparedness along multiple dimensions. It challenged The Borenstein Group to help create brand awareness in the government and defense space to ensure decision makers recognize the firm's outstanding performance track record as an efficient provider for mission-critical tasks.

Strategic Solution:
The Borenstein Group recognized that like many defense contractors, the client may not be able to share details of its success story in military installations. However, what it can and should is share its superior management methodologies to running efficient programs as ways and means to ensure mission success. Within months, The Borenstein Group helped Blue Canopy Federal get major press in leading nationally-significant print and electronic media such as Federal Computer Week, Inc Magazine, National Public Radio, and Network World.