Client Public Relations:
TechAssist, LLC.

Public Relations Challenge:
TechAssist is a leading IT service provider that serves the sourcing needs of associations, non-profits, law firms and small to mid-size businesses. The company helps organizations increase the reliability, efficiency and capability of their IT infrastructure through onsite network support, monitoring and consulting services. Notwithstanding, its challenge was to create a distinction among the many service providers in the Washington, DC market that claim virtually the same expertise and acumen. TechAssist recruited The Borenstein Group, an experienced high-tech marketing partner, to help create a compelling and distinctive public relations campaign that will prove it truly different than the competition.

Strategic Solution:
Leveraging TechAssist's founder's passion for 'leadership through corporate citizenship', The Borenstein Group helped TechAssist become a nationally recognized technology brand name by launching Free Dupont Wireless, the capital's first free wireless hotspot. By associating TechAssist with community service, innovative technology, and commitment to excellence, The Borenstein Group positioned its client to receive rave reviews, invitations for larger RFPs, and most importantly a long-lasting brand impression that is invaluable in a cluttered media marketplace.