Client Public Relations:
CR Software

Public Relations Challenge:
When CR Software, a leading software developer and systems integrator for the nation's largest collections and debt recovery agencies, was ready to grow to its next level, it chose The Borenstein Group to help build Thought Leadership through an ongoing integrated public relations campaign. It engaged Borenstein in building a viable, nationally competitive, long sustaining mind share in order to achieve its fullest potential in terms of maximizing business opportunities.

Strategic Solution:
The Borenstein Group devised and executed an effective public relations strategy that enabled CR Software to demonstrate the proof of its market expertise in collections and accounts receivables management. Deployed through a series of thought leadership papers and feature stories, that were placed in key trade media, which focused on the Future of the Collection Agency, it allowed CRS to assert a leadership position that competitors could only follow.