Client Public Relations:
Communications Technologies, Inc. (Comtek)

Public Relations Challenge:
When COMTek, an international telecommunications leader, decided to launch its wireless broadband services in the Caribbean region, it called upon The Borenstein Group to craft and execute the public relations strategy, name the service offerings, develop its creative brand, and prep the competitive battlefield with a preemptive strategic PR effort.

Strategic Solution:
Despite monumental efforts by an incumbent telecom monopoly in the Islands that sought to block the entry of its competitor, guided by The Borenstein Group, COMTek was able to successfully launch its service brand GOCOMTEK and gain acceptance and momentum, overcoming business and political barriers alike. The Borenstein Group delivered key PR buildup including strategic placements in prominent Caribbean media such as The Avis and The Source, as well as placement in national magazines such as Forbes and Inc. Supported by a steady flow of success stories and new product announcements, it helped COMTek gain strategic visibility as an uncontested leader in this highly competitive telecommunications arena.