Client Public Relations:
InfinityQS International

Public Relations Challenge:
When InfinityQS International, a software powerhouse of quality management software for Statistical Process Control in manufacturing plants, decided to raise its strategic visibility in industry trade publications, it called The Borenstein Group to make it happen.

Strategic Solution:
After reconstructing Infinity's corporate positioning message to articulate the company's outstanding track record with large multinational manufacturers, The Borenstein Group delivered key PR buildup including strategic speaking engagements at high-visibility trade shows such as American Society of Quality Show and Quality Expo, as well as prominent placement of expert guest columns in leading industry publications such as Quality Digest and Quality Progress, supported by a steady flow of success stories about new client wins and product announcements. It helped fortify and solidify InfinityQS' position as the leader in this highly competitive SPC software niche.