Client Public Relations:
Marconi

Public Relations Challenge:
When Marconi, a trusted partner of the U.S. Federal Government, providing mission-critical networking and telecommunications equipment was ready to get the word out about its new IP services, it called upon The Borenstein Group to develop and launch an effective PR campaign in the competitive federal telecom arena.

Strategic Solution:
In partnership with Marconi's management team, Borenstein placed premium value on obtaining qualitative placements in key decision-maker media such as Washington Technology, Homeland Security Today, Federal Computer Week, Signal, and Government Computer News. With stellar results and within a condensed campaign timeline of only three months, Marconi's name recognition and strategic visibility has dramatically increased, serving the mission of the overall integrated campaign.