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Client Public Relations: InoVision, Inc.
Public Relations Challenge:
InoVision, the nation's largest financial services provider for 'after collection solutions' to large electric and gas utilities, retained The Borenstein Group to help market its highly-progressive business solution to a group of C-level industry executives who inherently aren't 'risk takers'.
Strategic Solution:
The Borenstein Group leveraged its PR expertise to help InoVision build aggressive PR momentum that resulted in earned trust and credibility in trade media that prospects value and respect. Within a few months, InoVision appeared in national and trade publications such as The Wall Street Journal, CFO Magazine and other leading Utilities publications.
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