The Borenstein Group		Business to Business Advertising, Marketing & Public Relations

Marketing Collateral Samples:
 1   2   3   4   5   6   7 
 8   9   10   11   12   13   14 
 15   16   17 

Marketing Collateral:
MicroPact Engineering Inc. (MicroPact)

Marketing Challenge:
When MicroPact Engineering, a leading Enterprise Resources Planning (ERP) software developer, decided to launch entelliTrak, its web-enabled tracking software for information management of complex tasks such as complaint management and regulatory compliance, it hired The Borenstein Group to develop the marketing strategy and execution. Making it happen required a message that will reach and compel both Directors of IT in federal agencies, as well as, end-users who will have to convert from their current disparate manual data entry to the new efficient web-enabled system.

Strategic Solution:
The Borenstein Group helped MicroPact actionalize the key marketing drivers to effective product positioning for its tracking software by showing the quantum leap that this software allows users to experience, combined with Ease of Use as a major reason to switch. Using metaphoric images of old vs. new technologies helped get the message quickly and efficiently in this integrated marketing collateral system.