The Borenstein Group		Business to Business Advertising, Marketing & Public Relations

Marketing Collateral Samples:
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Marketing Collateral:
InoVision

Marketing Challenge:
When InoVision, the nation's largest financial services provider for "after collection solutions" to large electric and gas utilities, it retained The Borenstein Group to help market its highly progressive business solution to a group of C-level industry executives who inherently aren't risk takers or early adapters.

Strategic Solution:
Leveraging its expertise in C-level communications, The Borenstein Group developed an integrated marketing collateral system that was anchored around the creative metaphor of a vibrant flower growing in the middle of a waterless-desert of debt. It helped illustrate InoVision's Unique Selling Proposition: Helping Utilities sell dormant bad debt accounts and infuse instant cash to their ailing bottom line. This message especially resonated as financial stock market pressures made profitability more visible than ever before.