The Borenstein Group		Business to Business Advertising, Marketing & Public Relations

Marketing Collateral Samples:
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Marketing Collateral:
iGOV

Marketing Challenge:
iGov is a leading VAR 500 IT consulting firm that provides manageable and cost-effective information technology solutions to government customers worldwide. It called The Borenstein Group to help devise and execute its strategic marketing launch for its Asset Information Management Division, which markets ERP solutions for logistical Supply-Chain management powered by Microsoft's Navision software.

Strategic Solution:
The Borenstein Group helped iGOV strategically position itself as a trusted leader by skipping the technology ERP jargon and aiming at the heart of the matter: speaking the customer on an eye-level. So instead of complex charts and long-listed features, iGov talks tangible business solutions that real decision makers can relate to.