Marketing Collateral:
Innovative Business Technology, Inc. (IBT)

Marketing Challenge:
Innovative Business Technology (IBT), a leading full-service IT solutions provider, challenged The Borenstein Group to help visually and strategically articulate its unique service brand proposition of providing solutions that help business maintain the fine balance between their IT needs and their management and budget objectives.

Strategic Solution:
After profiling key concerns of corporate decision makers in IBT's target market, The Borenstein Group created a new high-end marketing collateral system anchored around the message: "Balance IT." This new brand positioning statement helped position IBT as the progressively SAFE AND INTELLIGENT CHOICE during uncertain economic times when the pressure to make the right purchasing decision is a top concern.