The Borenstein Group		Business to Business Advertising, Marketing & Public Relations

Marketing Collateral Samples:
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Marketing Collateral:
United States Army HRsolutions

Marketing Challenge:
When the United States Army HRsolutions program was ready to launch the most comprehensive Human Resource Support Contract, it called upon The Borenstein Group create and design a new marketing collateral system that will empower field commanders to easily identify the benefits of using HR services for their Army units.

Strategic Solution:
Leveraging Army's latest brand identity, The Borenstein Group responded by creating a professional-grade collateral system that helped Army present this program's capabilities with confidence at multiple conferences, with coherent business-oriented awareness messages that assured positive acceptance.