The Borenstein Group		Business to Business Advertising, Marketing & Public Relations

Marketing Collateral Samples:
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Marketing Collateral:
ADT Federal / HSPD-12 Systems Integration

Marketing Challenge:
Recently, the government issued Homeland Security Presidential Directive 12 (HSPD-12) mandating the use of integrated physical and logical identity management for federal employees and contractors. ADT Federal Systems wisely saw the significance of the decree and developed a fully compliant solution for government buyers, yet it required strategic, precise communications to promote the technology and to emphasize the vital nature of the mandate.

Strategic Solution:
Taking an assessment of the competitive market terrain, The Borenstein Group identified a lack of HSPD-12 visibility in the federal press. Therefore, while actively marketing the proprietary ADT solution to direct federal buyers, Borenstein worked behind the scenes to propagate awareness of the mandate in the trades. Through integrated communications including landing pages, white papers and collateral, The Borenstein Group created a robust and effective platform for ADT's comprehensive identity/access solution.