The Borenstein Group		Business to Business Advertising, Marketing & Public Relations

Marketing Collateral Samples:
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Marketing Collateral:
Blue Canopy

Marketing Challenge:
Blue Canopy, an INC 500 company and pioneer in managing complex multi-sourced Fortune 500 IT enterprises, turned to The Borenstein Group to help face the challenge of marketing an industry-first highly-complex management consulting methodology (4PI) that will command the attention of the C-Suite and stretch their imagination beyond the conventional "Solutions-Features-Benefits" directly into ROI-country.

Strategic Solution:
Leveraging its expertise in building strategic messaging for c-suite technology decision makers, The Borenstein Group helped Blue Canopy recognize the importance of crafting an inspirational brand platform entitled "Soar Beyond" that underlined Blue Canopy's unique focus on Performance Benchmarks in unruly global enterprises. From there, Blue Canopy was able to direct its marketing efforts to discuss "Ultimate ROI" (the key benefit of its award-winning 4PI methodology), as well as apply 'proof points' in the form of Executive Dashboards, which together simplified and expedited the decision path.