The Borenstein Group		Business to Business Advertising, Marketing & Public Relations

Marketing Collateral Samples:
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Marketing Collateral:
Dominion Telecom

Marketing Challenge:
Dominion Telecom, a national wholesale telecom carrier, needed a marketing capabilities system that would build confidence with an audience of telecom buyers whose time and attention span are short and valuable.

Strategic Solution:
Leveraging our experience in marketing to executive decision makers, The Borenstein Group developed a winning collateral system which emphasized Dominion Telecom's dependability, longevity, and financial stability as key reasons for telecom buyers to feel comfortable about their choice of service provider.